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A whole wall of old Jeep advertising, cut out and pasted up one on top of another. A khaki Willys sits square in the top corner, a yellow Wrangler noses in at the bottom, and in between it is all woody station wagons, red pickups, desert tracks and snowy hillsides.
The copywriters are having a lovely time: “Make sure you're serious”, “Mucho Macho”, “We build 'em tough because you play rough!”
Dense collage of overlapping vintage adverts with varied typography, small details, and similar colour tones throughout.











